In the midst of the Covid-19 pandemic, STEAM Truck was facing a rapidly changing educational landscape. As schools began to shut down in March 2020 and replace in-person teaching with virtual-learning techniques, the organization realized it had to pivot – and fast – considering its primary program offerings all revolved around group activities and group learning settings.

 

So the challenge was: how do we reach kids in schools to encourage them to practice math and science and get their hands dirty making things if they weren’t even in school?

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The Solution & Process:

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Our job was to work with the STEAM Truck team to not only answer that question, but also create a comprehensive marketing strategy and plan that included a brand identity revamp, specific messaging strategies across various digital platforms and new ways to engage target audiences and provide them with incentives to get involved.

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During the summer of 2020 is when STEAM Truck decided to roll out brand new programming initiatives, in order to keep kids engaged at home — whether it be during or after the regular school day. A few examples include:

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• Revised STE(A)M Truck services that involve working with teachers remotely/virtually to help them implement STEAM-based experiences into the school day.
   

• STEAM Truck Comes Home: We reached out to our friends at Brown Toy Box to design a learning experience we could send home that would encourage kids to get outside, get dirty and make something. From catching bugs, to painting a birdhouse, parents and kids can explore the world of creativity together. We send out questions and ideas — along with answers to direct and frequently asked questions — to support our participants as they work through the creative process. At the end of each program, we will use data collected along the way to improve the experience and educational material in the future.
   

• Mathlanta: An initiative created by a diverse group of stakeholders to help slow math learning loss due to COVID-19.  
   

• STE(A)M Truck created at-home activity boxes that targeted 5th and 6th grade youth, specifically around math.

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We had a few primary goals with this client:

• Refine new offerings

• Increase brand awareness to schools, teachers, students, funders and individual potential donors.

• Implement a digital transformation process to improve overall processes, reinvent the user experience, engage current and new audiences, support new initiatives and opportunities for growth more.

• Revamp marketing strategies around three main objectives: Outreach/Education, Advocacy & Fundraising
   

We did this in a variety of ways using a variety of strategies:

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• Comprehensive Marketing Strategy Guide

• Website Redesign

• Brand Revamp

• Social Media Revamp Across All Platforms

• Employee Digital Engagement Guidelines

• Implemented New Donor Platform

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